Rihanna and Diddy add even more fireworks to New Year’s Eve festivities at Pure and LAX
By Emma Trotter
For the fabulously rich and famous, Las Vegas is an ideal place to be when the clock strikes midnight on Dec. 31. Its glitz, glamour and over-the-top posh nightclubs let celebs party in style. Surrounded by legions of adoring fans, popping bottles and spraying the crowd with champagne adds up to one unforgettable night.
The most famous starlets in the world have made the Strip their go-to party spot on New Year’s Eve for years. The lineup at Angel Management Group’s bevy of hot spots is no exception, and names like Rihanna and Diddy are causing club reservations to sell out fast.
Pure, one of Vegas’ continual must-visit nightclubs, has booked R&B’s edgy “it girl” Rihanna to host the night. She may be only 22, but in less than five years, the singer-songwriter has released five albums, including last fall’s Rated R and the recent Loud, and won three Grammy Awards—two of them this year—bouncing back from headline-making personal drama with a tougher image and daring, jaw-dropping fashion that always pushes boundaries.
Gone are her pop club hits and in their place are confident sounds and lyrics of songs like “Hard” and “Rude Boy.” The hits just keep coming for her, too. The No. 1 “Only Girl (In the World)” and “What’s My Name,” the first singles from Loud, are both on constant radio replay.
Between headlining tours, endorsement deals with brand names like Cover Girl and Gucci, and so many awards she can’t even begin to carry them all, Rihanna is securing her position as a music icon. Another career milestone: she has had nine singles top Billboard’s Hot 100 chart.
Having just finished her third headlining tour, Last Girl on Earth, Rihanna is fiercely independent. With a cutting-edge and often futuristic style, the creative artist will undoubtedly prove why there’s no stopping her now.
Over at red-hot LAX club, hip-hop mogul Sean “Diddy” Combs takes the stage. Often popping up in Las Vegas, Diddy is known for impromptu club performances and unexpectedly grabbing the mic. Diddy is recognized as not only a top-selling musician, but also a producer, actor, Cîroc vodka ambassador and designer with a fashion empire, Sean John, and a fragrance line. His latest project, the group Diddy Dirty Money, features him on the first single “Coming Home.” If you can’t rally to make it to LAX (read: party too hard and pass out before the countdown even begins), Diddy appears at Pure the following night.
But that’s not all the star power that exists in the Strip galaxy. For a bevy of Playboy beauties, Rok at New York-New York will be the spot to welcome 2011. Catch a glimpse of Sara Jean Underwood, Amy Leigh Andrews and Heather Rae, or head to Studio 54 at MGM Grand for the debut of DJ Loczi’s auditory and visual experience, Electric Dream.
AMG will also preview a brand new venue called Savile Row inside Luxor. The discreet and exclusive lounge, formerly Noir Bar, will only offer entry to invited guests and members, with specialized VIP services and a mixology program for the lucky few who can slide past the velvet ropes.