Texas’ Pinto Ranch revels in the swank side of western wear at Fashion Show
By Kiko Miyasato
Photography by Robert John Kley
Model Tiffany McDaniel
Hair and makeup by Zee Clemente
Styling by Nicole Chandler, assisted by Lori Miller
When you walk through the doors of the 8,100-square-foot Pinto Ranch at Fashion Show, you can immediately see what sets the brand apart from typical western wear retailers. The men’s and women’s apparel has the cachet of pieces seen in fashion magazines and on runways, combined with the flair of the western look. The boot selection is stunning, with designs that run the gamut from simple to beautifully embellished. A large part of the store is dedicated to showcasing Pinto Ranch’s vast collection of accessories, while the home goods and gifts section and the cowboy hat corner deserve equal attention.
“It’s a high-end western wear, lifestyle store. We’re not the core cowboy store,” said Walter Pye, CEO of Pinto Ranch. The Texas-based retailer, with stores in Houston, Dallas and Las Vegas, drew inspiration for the brand from the 1930s Wyoming-based working ranch bearing the same name. Since the brand’s inception in 2004, Pinto Ranch’s goal has been to cater to upscale clientele who want their passion for the Americana lifestyle to shine through in pieces that are fashion-forward, high-end and unique. Its Las Vegas location alone sells at least 30 exclusive lines and works side-by-side with designers to create one-of-a-kind pieces.
“We really cater to fine western wear. Everything that we have is of the finest quality,” explained Bea Garcia, director of marketing for Pinto Ranch. “It’s unique, handcrafted, it’s one of a kind, certainly not your typical stereotype of fringe and spurs. We really cross over to not just what you see in the Southwest but what represents Americana.”
There are more than 2,800 pairs of handmade boots in stock at the Las Vegas location (some styles are unique to the store)—top brands include Lucchese, Old Gringo and Stallion. Pinto Ranch is also the exclusive retailer for Rocketbuster boots—a line famous for impressive artistic designs favored by the Hollywood elite.
The impressive selection of chic apparel—everything from day and night wear to formal, informal and business attire—contains collections of the highest quality from cutting-edge designers such as Tasha Polizzi, Vintage Collection, Remy Leather, Schaefer Ranchwear and 34 Heritage Jeans.
For western wear bling, Pinto Ranch delivers in spades. The store’s stunning collection of women’s jewelry includes unique Southwestern-style pieces from designers such as Peyote Bird and Rocki Gorman. Silver, turquoise and precious stones combine for truly unique necklaces, earrings, cuffs and bracelets—pieces that Pinto Ranch commissioned exclusively from the designers.
For the men, silver and gold trophy buckles and buckle sets are outstanding pieces, all uniquely and intricately handcrafted by eight of the country’s top silversmiths. Other men’s accessories include handsome bolo ties, pens and cuff links.
Getting an in-store boot shine or a just-purchased cowboy hat steamed and shaped to complement your face are just some of the extra touches that keep Pinto Ranch an upscale retailer. To enhance the authentic western lifestyle experience, the store’s interior includes Trestlewood and stone façades in the design, creating a country lodge feel, and even the employees—cowboys and cowgirls—are practitioners of the western lifestyle. “Vegas is very iconic as a western city and western location. So we’re really happy to be here to represent that western lifestyle, (and) to also kick it up a notch,” Garcia said.
Pinto Ranch hosts a series of in-store NFR festivities from Dec. 3-11. Highlights include an exclusive Old Gringo trunk show, Dec. 9-10; designer appearances including retailers Stallion, Rocki Gorman and Coreen Cordova Jewelry, Dec. 3-10; and a meet and greet with singer/actor Christian Kane on Dec. 3. Pinto Ranch also takes the Fashion Show runway Dec. 9-11 at 1, 3 and 5 p.m. Call the store for more information.
11 a.m.-7 p.m. Sun., 10 a.m.-9 p.m. Mon.-Sat. 702.228.3400
Click here for behind the scene photos.