Rings make Tiffany & Co. a Valentine’s Day staple
By Susan Stapleton
When a woman sees a robin’s-egg blue box, she knows she’s in for a treat. After all, that box comes from Tiffany & Co., the former stationery and fancy goods store that opened in 1837. By 1853, the company started focusing on jewelry. For Valentine’s Day, that Tiffany blue box becomes one of the most coveted gifts.
After all, the company’s jewels have found their way on Vanderbilts and Astors as well as European royalty, athletes and starlets. Actress Amy Adams wore Lucida earrings and Tiffany diamond bracelets at the 2013 Golden Globe Awards in Los Angeles, while actress Anne Hathaway donned Elsa Peretti Diamonds by the Yard earrings and Tiffany diamond bracelets at the 2013 Critics’ Choice Movie Awards in Santa Monica, Calif.
This season, Tiffany & Co. celebrates prime engagement season with the ring it created in 1886. Founder Charles Lewis Tiffany changed the setting of the time, a bezel, into a look with six prongs that lifted the stone above the band to let light show off the sparkle of the stone. One of Tiffany’s most popular cuts gives a diamond a large table. The Lucida square diamond, introduced in 1999 after decades of development, features wide corners that create sweeping lines that showcase the stone’s brilliance.
Another highlight from Tiffany is the yellow diamond. Charles Lewis Tiffany not only purchased the crown jewels of France, earning him the nickname “King of Diamonds,” but he bought a 287.42-carat fancy yellow diamond in 1878. The largest stone ever brought to the United States was cut into a brilliant cushion that weighed 128.54 carats about one inch square. That original stone to this day calls the flagship store on Fifth Avenue in New York City home.
Now Tiffany has four locations in Las Vegas—The Forum Shops at Caesars, Fashion Show, Via Bellagio and The Shops at Crystals—making that little blue box easy to find. That famous Tiffany blue color comes from its first mail order catalog, the Blue Book, published in 1845.