Hit it hard. Loft it high. Watch it fly. Don’t forget to swim, drink, eat, lounge, watch sports, enjoy a concert and gaze at the Strip laid out before you. You’ve got four big floors and a sprawling 105,000 square feet in which to do it.

Specifically, you’ve got Topgolf in which to do it.

“It’s our biggest facility by far, almost double our normal facilities,” says Ken May, president/CEO of Topgolf International Inc., which operates 23 entertainment complexes nationwide (plus three in Europe) with another 10 scheduled to open later this year and next year.

Last month, the company appropriately planted its grandest site to date near the east side of the MGM Grand, unveiling a complex that Golf Digest has described as “nothing short of insane.”

Stretched over 8 acres, with a capacity of up to 3,000 guests, its four floors top the usual three in other cities, and boasts an additional 40,000 square feet. Building costs came in at $50 million, nearly tripling the company’s standard $18 million attraction.

“We couldn’t do our traditional build-up,” May says. “If you’re in Vegas, you have to go big. It’s massive and will change the Vegas skyline. We wanted it to be our flagship.”

As if Las Vegas wasn’t already a global playground, Topgolf ups the recreational ante. Begin with its marquee attraction of 108 climate-controlled hitting bays for driving golf balls, each accommodating up to six players of all skill levels simultaneously, and enhanced by interactive games. Lounge-style seating and HDTVs flavor the ambience.

Just because it’s called Topgolf doesn’t mean you have to be a top golfer. “Over half our guests will tell you they are nongolfers; they golf about once a year,” May says, and that’s echoed by Dennis LaFontaine, the Las Vegas venue’s marketing director.

“You’ll see couples come in and they’re dressed up, the girls in heels,” LaFontaine says. “After a cocktail or two in the bay, the guys are hitting and the girls’ heels come off and they’re swinging clubs in their bare feet. It’s clear they’re not golfers, but they’re laughing and having fun.”

Not in the golfing groove? Check out other relaxation and recreational goodies: a pair of pools with swim-up bars (have a shareable cocktail in take-home mugs); private cabanas; five bars (including one salvaged from the late Riviera Hotel); big-screen/AV televisions seemingly everywhere to see approximately every sporting event anywhere; VIP suites; a 900-seat concert venue (acts to be announced); plus a sports book, pro shop and various games.

“You hear the name Topgolf and you think it’s a driving range, but we’re so much more than that. You can spend four hours here and not even golf,” LaFontaine says. “We’ve got shuffleboard, life-size Jenga games and cornhole games. You can go to one of the pools or the cabanas, or go up on the top deck on the fourth floor and see the city views.”

When it’s time to heed your tummy’s demands, menu items include but also exceed bar-food standards, including sushi, Greek chicken, braised short ribs and Maine lobster cups.

Did we mention Topgolf’s technological kicker? Let’s circle back to the hitting bays, where golf balls are microchipped to track accuracy and distance.

That innovation traces back to the company’s founding in 2000. Arguing over who drove their golf balls farther, two brothers from England—Steve and Dave Jolliffe—came up with the notion of buying a dog collar, digging out the microchip, drilling into a ball, inserting the chip, going to a police station and scanning the ball with a lost-pet scanner. Voila—instant, unassailable stats.

“They figured they were onto something,” May says. “It’s crazy.”

Crazy—morphing into an entertainment complex called “nothing short of insane.”

Topgolf, 4627 Koval Lane, 8 a.m.-2 a.m. Sun.-Thurs., 8 a.m.-4 a.m. Fri.-Sat., 702.933.8458