Enrique Iglesias keeps it fresh
Playing Caesars Palace for Mexican Independence Day has become a tradition for Enrique Iglesias. This year the singer makes his third consecutive annual two-night stand at the Colosseum during the holiday observing the start of Mexico’s War of Independence from Iglesias’ own home country of Spain. It’s not a conflict for the international superstar, as the first record label to recognize his talent and essentially launch his career was based in Mexico, and he’s collaborated with popular singers such as Marco Antonio Solís. And although his albums and singles routinely chart high in dozens of countries, he can count on his Mexican fans to consistently make his recordings No. 1.
Iglesias scored again this summer with “Súbeme La Radio” (“Turn Up the Radio”), which topped the charts in five countries and became a No. 2 Latin Pop Songs hit in the U.S. The reggaeton-flavored song features Puerto Rican duo Zion & Lennox and Cuban singer-bassist Descemer Bueno, who co-wrote and collaborated with Iglesias on his 2014 Latin Grammy-winning smash “Bailando.” Collaborations are music convention nowadays, albeit generally successful, but for Iglesias they are a way to reach out to fans and show reverence for their countries as well as expand his musical range.
“A lot of times in the beginning of my career I thought, ‘You gotta work with someone that’s more in your style,’” Iglesias said in a 2014 interview recorded for online video service Vevo. “I actually think the opposite now. I think you should work with people from a completely different style, from a completely different musical influence and background. That’s where you learn, and that’s where you take the song to a different level.”
It’s a method that’s working, and a path he’ll likely continue when it’s time to record the follow-up to his 2014 album Sex and Love. He’s also likely to have a handful of cinematic videos to go along with the next singles, as Iglesias prefers well-shot drama, action and exotic or street-level locations for the visuals that go along with his songs. His YouTube videos routinely get hundreds of millions of views, with “Bailando” alone nearly reaching 2.5 billion by the end of the summer. The views are the strongest indicator of Iglesias’ worldwide popularity, and validation for maintaining a bilingual base and logging in the extra miles to make sure he performs live in every corner of the world where he has fans.
Iglesias spent June and July on the road with Pitbull, and resumed that tour after his July 4 shows. Although occupied with shows this summer, Iglesias launched a T-shirt campaign to benefit the Save the Children’s Healing and Education Through the Arts program in Mexico. The T-shirt was inspired by a heart he drew in his own blood after cutting his hand on a camera drone at a 2015 Tijuana concert, an accident that Iglesias turned into a situation through which he could give back to a country that’s given him so much.
Caesars Palace, 8 p.m. Sept. 15-16, starting at $50 plus tax and fee. 866.320.9763