In a year where attending a pro sporting event is not likely, watching those same sports can seem like the pinnacle of luxury. Such is the case with The CJ [email protected] Bridges, a respected professional golf tournament in the PGA Tour that is played in Korea.

With COVID-19’s effects causing cancellations of many events, it seemed as if the tournament might suffer the same fate. But earlier this year, PGA Tour officials and sponsor CJ Group put their heads together and found a perfect way to keep the event alive for 2020: The tournament would move to Las Vegas and be played Oct. 15-18 at Shadow Creek as The CJ [email protected] Creek.

It’s a move that will work out well for both the players and the television audience, said Ty Votaw, PGA Tour executive vice president, international, in a release announcing the move. “While our players have always looked forward to visiting Korea, the current circumstances provided this new opportunity to bring the event to Las Vegas, which

will also provide brand exposure and awareness to the viewing audience in the United States and around the globe. We are thankful for the partnership and support that CJ Group and the Korean PGA have shown in view of the circumstances.”

And holding the cup this week is perfect timing, considering the PGA Tour’s Shriners Hospital for Children Open ends Oct. 11, meaning top players will already be in town for the TPC Summerlin event.

At Shadow Creek, an MGM Resorts-owned property that is open only to guests at the company’s properties, the 78-player field will include the Asian Tour Order of Merit’s highest-ranked Korean nationality player, players from the KPGA, the Official World Golf Ranking’s top-three available players of Korean nationality, leading players in the 2019-20 FedExCup points list, and others.

Defending champion Justin Thomas, who won the inaugural tournament in 2017 and 2019’s as well, said earlier in the year, “The CJ Cup quickly became one of my favorite events on tour … the hospitality shown to us by CJ Group and the Korean community has made the tournament special to all of us as PGA Tour players.” In the U.S., CJ Group operates Bibigo restaurants and also has a line of products designed to showcase Korean food. Said Ethan Kim, sports marketing director of CJ Group, “We are excited to bring our Korean culture and flavor of Bibigo … through coverage of The CJ [email protected] Creek.”

NBC will broadcast both the Shriners Open and The CJ Cup this month, and in Las Vegas many of the sports books and bars will have the tournament playing, making keeping up with the PGA Tour easy and providing a look at the burgeoning Korean golf community.

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