Friends With Benefits: Gino DiPietro
From actor Michael B. Jordan to basketball star Michael Jordan, Gino DiPietro has taken care of many high-profile clients as the director of VIP marketing for Jewel nightclub at Aria. “I’m a fan of the (celebrities) that I take care of, but when I’m here I’m taking care of them and hope to develop them from a bottle customer to actually becoming a friend to them,” DiPietro says.
But the Maine native didn’t start off taking care of A-listers—he had to work his way up the ladder. It all started during college when he visited his brother who was already living and working in Las Vegas. “My brother was one of the pioneers in the nightlife industry,” says the Maine native. “One summer during college, he helped get me a promoter job at Jet nightclub. That’s when I got that first taste of how crazy this industry was—that’s when I fell in love.” After graduation, DiPietro made the permanent move to Vegas in 2009. He worked hard, paid his dues at nightclubs across the Strip, moved up the ladder to management, and eventually helped open Omnia and Jewel nightclubs.
“I take care of all the high-end clientele,” he says “… I have a rule when getting back to my clients: If I don’t get back to you within five minutes something’s wrong—I have to respond. It’s my reputation on the line and people trust me.” And DiPietro believes in the industry. “I’ve made lifelong friends; I’ve met my future wife; I have a career that I think has potential to grow. There’s no stopping the nightlife industry—and I have a ton of memories I’ll be able to share with friends and family forever.”
Grey Goose VIP bottle package
Have all eyes in the club on you when you order one of Jewel’s VIP bottle packages, like the Grey Goose package. The bottles are paraded out to your table by smoking-hot cocktail servers carrying sparklers, and even specially made signs, says DiPietro. The huge wall of LED screens behind the DJ booth can even display tailor-made messages that light up the room when bottles are brought out to your table. “We can really make it a special, personal experience for our guests,” says DiPietro.
This week at Jewel nightclub, catch Lil Jon (Feb. 18), DJ Karma (Feb. 22) and Justin Credible (Feb. 23).