The Big Game Plan
PBR Rock Bar & Grill has sports everywhere you look
To get an idea of what the scene at PBR Rock Bar & Grill is like during the Super Bowl, one only had to stop in during playoffs and imagine the energy level multiplied several times over. With most of the tables reserved by kickoff time of the 49ers-Seahawks’ NFC Championship Game, PBR had referees positioned at the entrances to call interference on noncustomers so the sight lines of the more than 100 high-definition screens were kept clear for the fans on hand. They also keep track of open seats, making it worth inquiring about even if the Stripside patio looks full.
It looks full. The outdoor section host says she’s been told to expect atmosphere on an even bigger New Year’s Eve scale on Big Game Day, Feb. 2. There’s no bull riding this afternoon, but there’s no problem getting in if drinking a Pabst Blue Ribbon at PBR Rock Bar is the goal, although an open space at one of the bars may take some searching for. PBR’s mini-firepit tables provide views of Las Vegas Boulevard from its patio outside of Miracle Mile Shops at Planet Hollywood Resort, but become in-demand real estate during major sporting events.
Still, the intersection of Harmon Avenue and the Strip has become one of the busier people-watching zones, with guests from CityCenter, The Cosmopolitan, Bellagio and Planet Hollywood Resort mingling on the walkways out front. The pedestrian traffic makes PBR an easily accessible breakfast spot as well as a place where a rodeo fan can feel at home and maybe take a ride on a mechanical bull. By 8 a.m. the staff serves classic morning comfort food items from chef Yvonne Maatouk’s menu, alongside more custom fare such as the Tex-Mex Scramble and potato skins stuffed with eggs, smoked bacon and cheddar. A simple order of biscuits and gravy with 99-cent coffee can be had, too, even on Super Bowl Sunday, when most of the 16,000 square feet of space is expected to sell out.
For “The Big Game” itself, PBR offers a $100 open bar that includes unlimited access to domestic drafts and well-brand drinks. Reserved seats with premium open-bar access are available for $150 per person one hour prior to the kickoff at the Meadowlands, with a $50 minimum food-purchase requirement. By that time, the “tailgate items” on the menu are the best bet, with Bucking Bull fries, fried pickles, PBR nachos and pulled pork sliders easily shared. The chicken mac n’ cheese was recommended by an inside source, who also disclosed that for an extra dollar a $5 Pabst Blue Ribbon increases from 16 ounces to 24 ounces.
That surely eased the postgame pain of the 49ers fans in the majority on that Sunday. While the atmosphere may not be as over-the-top amplified during PBR’s Social Sundays ($20 open bar via [email protected]), Monday’s Beer Pong tournaments or Tapas Tuesdays, PBR has ways to celebrate the thrill of victory and quell the agony of defeat during finals, races, drafts, March Madness or even birthdays, when patrons can receive a complimentary bottle any day during the entire month they were born. That would be a good time to ride the bull.
Miracle Mile Shops at Planet Hollywood Resort, opens at 8 a.m. daily. 702.335.9182