Shades of Spring
Miracle Mile Shops at Planet Hollywood Resort provides a promenade that goes the distance
There is a ship within Miracle Mile Shops. It’s been there since before the Aladdin was reimagined as Planet Hollywood Resort, docked above Oyster Bay Seafood & Wine Bar in the tablecloth-dining district that includes Ocean One Bar & Grille, Pampas Churrascaria Brazilian Grille and Todai Sushi & Seafood Buffet. The Desert Passage, named for Miracle Mile Shops’ predecessor, provides a nod to the past at the always evolving 1.2-mile retail-and-restaurant promenade at Planet Hollywood Resort.
“Over the years, we’ve evolved and redefined what it means to be a shopping center on the Las Vegas Strip,” says Miracle Mile Shops general manager Jerry Irwin. “Our focus on providing a complete experience to our guests has pushed us to continually bring in new and exciting stores and restaurants as well as encourage these tenants to always look to remodel and improve.”
That ongoing evolution is heading toward redevelopment of 60,000 square feet on the south end of the shopping complex that faces Harmon Avenue, but for now Miracle Mile Shops welcomes its newest tenants GNC, Shoe Palace, comic-themed retailer Ink & Vector and accessory store Alex and Ani. It’s also preparing for Chipotle to add its Mexican fare to Miracle Mile Shops’ menu offerings alongside existing casual dining destinations such as D’Amore’s Famous Pizza, Ketchup Premium Burger Bar, Lobster ME and Meatball Spot. From spots familiar to returning visitors such as La Salsa Cantina to Blondies Sports Bar & Grill, there are enough tables and tastes to handle capacity lunch and dinner crowds year-round.
For more of a party atmosphere, both Cabo Wabo Cantina and PBR Rock Bar & Grill provide social-friendly indoor and outdoor environments with the option to sit at bar stools. PBR has the mechanical bull that even bucks on Mother’s Day, but might take time out to graze during major sports events when the Rock Bar’s numerous flat screens provide sight lines in every direction for spectators.
Sammy Hagar would probably prefer that Cabo Wabo Cantina be considered the rock bar on the block, as he is a genuine rock star with walls of memorabilia to prove it and a stage upstairs he can perform on any time he’s in town. The party will be on the patio during Cabo Wabo’s 96-hour Memorial Day weekend celebration, though, with Dos Equis girls and Dos Equis beer buckets accompanying the live music that provides the soundtrack for pedestrians on nearby Las Vegas Boulevard South.
Those pedestrians entering the north entrance next to Cabo encounter a bevy of Miracle Mile Shops’ fashion boutiques. BCBGMAXAZARIA, Hervé Léger, Marciano, United Colors of Benetton and a two-level Urban Outfitters come immediately into view, while French Connection, Tommy Bahama, S.Y.L.K. and Gap are just some of the brands represented a few steps further in as the northwest wing segues into the oval walkway, where H&M, True Religion Brand Jeans and Frederick’s of Hollywood await among some 170 specialty stores. Miracle Mile Shops is one of the Strip’s easier shopping experiences to navigate due to its circular layout, wrapping around Planet Hollywood’s casino on the west side and flanked by the resort’s parking structure to the east.
The 7,000-seat AXIS Powered by Monster theater lies in the center of the superstructure, providing a residency for Britney Spears, which in turn enables a Britney: U Wanna Piece of Me? boutique inside Miracle Mile Shops. Britney necklaces, coffee cups and hats adorned with Spears’ favorite risqué words are available even when she’s not performing. During those times, the Shops’ other theater venues provide a cornucopia of entertainment options, from traditional Vegas acts to more out-there options such as Evil Dead: The Musical.
“Since we’re located on the Las Vegas Strip, we stay open late for our guests, all the way to midnight on Fridays and Saturdays,” says Irwin. “Many individual locations remain open after that. Additionally, we’re the only shopping center on the Strip with two live entertainment venues with shows seven days a week.” V Theater currently handles no less than 11 productions, Zombie Burlesque to V—The Ultimate Variety Show. Not far away at Saxe Theater, Vegas the Show! lays claim to upholding the traditions of classic Strip entertainment, while Nathan Burton is magician in residence and four lads pay tribute to Liverpool’s most famous musical sons.
“We’re easily accessible with our spot on the 50-yard line of the Strip, and our stores, bars and restaurants stay open late, providing visitors with plenty of things to do into the evening hours,” says Irwin. It does seem possible, and likely for Planet Hollywood Resort guests, to spend an entire day exploring Miracle Mile Shops, bundling dining, shopping and a show in one itinerary at least once during a Vegas stay. It almost seems designed to be experienced in that way.
Planet Hollywood Resort, 10 a.m.-11 p.m. Sun.-Thurs., 10 a.m.-midnight Fri.-Sat. 702.866.0710, 888.800.8284Click here to view gallery