When it comes to the latest fashion trends, Miracle Mile Shops has got your number
The shopping, dining and entertainment at the Miracle Mile Shops at Planet Hollywood Resort are an ever-changing parade of new and exciting. Trekking through the 1.2-mile shopping center reveals refreshed stores, new experiences and much more to open in the coming months.
Perhaps the biggest opening at the shopping center so far this year brings Flight 23 at Footaction, a Michael Jordan retail store that celebrates the former Chicago Bull’s favorite shoes and number. This second store in the United States that riffs on the Air Jordan name plans to offer limited edition sneakers on a regular basis. For an idea of how in demand these kicks are, more than 100 people lined up for the store’s debut at the center in April.
Next door sits Footaction, an ode to all things athletic from FootLocker and the outlet’s first location on the Strip. “It’s kind of a dual-branded store,” said Miracle Mile Shops general manager Jerry Irwin. “They’re both doing incredibly well.”
If you’ve been on the Strip on Fridays, you have to have seen the center’s enormous screen, which shows everything from the newest stores and fashions. And while fans of the shopping center vie to get their Twitter handle to show up on the Las Vegas Boulevard South screen every Friday, a new ad campaign which launched this month will have them talking.
“We’re really using our prime location in the heart of the boulevard, social media and traditional marketing … to draw the shopper in,” Irwin said. “We trademarked words like ‘fashionator’ and ‘eatitude’ to help shoppers understand everything about Miracle Mile. They’re fun. It’s the next evolution in marketing, and I think it will really strike a chord with our shoppers.”
Other new openings inside the center include the jewelry store Alex & Ani, which opened its fourth store in Las Vegas. “It’s pretty amazing. I think this is the next big thing in the charm market. They sell accessories that adorn the body, enlighten the mind, empower the spirit. It’s kind of an amazing phenomenon,” said Irwin.
U.S. Polo Association, the casual clothing store, opens by the end of May with its preppy wares. On the beauty end of the spectrum, MAC Cosmetics and Lush Cosmetics both added to their Las Vegas footprints with new stores. Desigual out of Barcelona brings its colorful array of graffiti art, asymmetrical designs and patchwork patterns to the shopping center.
Dining upgrades also highlight the changes. Chipotle, with its mix-and-match assortment of burritos and bowls, now has a home at the shopping center, soon to be joined by two national restaurant chains, Buffalo Wild Wings and Texas Land & Cattle. Colombus, Ohio-based Buffalo Wild Wings brings its first location to the Strip with sports on the televisions and its famous wings on the menu. And Plano, Texas-based chain Texas Land & Cattle opens its first Nevada steakhouse by the end of the year. The restaurant specializes in sourcing many of its ingredients from the Lone Star state.
Both sit along the 60,000 square feet of space on the south side of the shopping center on Harmon Avenue and are part of a larger renovation to that area. “We’re talking with a number of different restaurants to fill additional locations out there as well. The great thing about this project is that we’re redeveloping that whole area,” Irwin said. “It will be this walkable and fresh area with this whole different look and feel with new landscaping and new concepts.”