The shopping, dining and entertainment at the Miracle Mile Shops at Planet Hollywood Resort are an ever-changing parade of new and exciting. Trekking through the 1.2-mile shopping center reveals refreshed stores, new experiences and much more to open in the coming months.

Perhaps the biggest opening at the shopping center so far this year brings Flight 23 at Footaction, a Michael Jordan retail store that celebrates the former Chicago Bull’s favorite shoes and number. This second store in the United States that riffs on the Air Jordan name plans to offer limited edition sneakers on a regular basis. For an idea of how in demand these kicks are, more than 100 people lined up for the store’s debut at the center in April.

Next door sits Footaction, an ode to all things athletic from FootLocker and the outlet’s first location on the Strip. “It’s kind of a dual-branded store,” said Miracle Mile Shops general manager Jerry Irwin. “They’re both doing incredibly well.”

If you’ve been on the Strip on Fridays, you have to have seen the center’s enormous screen, which shows everything from the newest stores and fashions. And while fans of the shopping center vie to get their Twitter handle to show up on the Las Vegas Boulevard South screen every Friday, a new ad campaign which launched this month will have them talking.

“We’re really using our prime location in the heart of the boulevard, social media and traditional marketing … to draw the shopper in,” Irwin said. “We trademarked words like ‘fashionator’ and ‘eatitude’ to help shoppers understand everything about Miracle Mile. They’re fun. It’s the next evolution in marketing, and I think it will really strike a chord with our shoppers.”

Other new openings inside the center include the jewelry store Alex & Ani, which opened its fourth store in Las Vegas. “It’s pretty amazing. I think this is the next big thing in the charm market. They sell accessories that adorn the body, enlighten the mind, empower the spirit. It’s kind of an amazing phenomenon,” said Irwin.

U.S. Polo Association, the casual clothing store, opens by the end of May with its preppy wares. On the beauty end of the spectrum, MAC Cosmetics and Lush Cosmetics both added to their Las Vegas footprints with new stores. Desigual out of Barcelona brings its colorful array of graffiti art, asymmetrical designs and patchwork patterns to the shopping center.

Dining upgrades also highlight the changes. Chipotle, with its mix-and-match assortment of burritos and bowls, now has a home at the shopping center, soon to be joined by two national restaurant chains, Buffalo Wild Wings and Texas Land & Cattle. Colombus, Ohio-based Buffalo Wild Wings brings its first location to the Strip with sports on the televisions and its famous wings on the menu. And Plano, Texas-based chain Texas Land & Cattle opens its first Nevada steakhouse by the end of the year. The restaurant specializes in sourcing many of its ingredients from the Lone Star state.

Both sit along the 60,000 square feet of space on the south side of the shopping center on Harmon Avenue and are part of a larger renovation to that area. “We’re talking with a number of different restaurants to fill additional locations out there as well. The great thing about this project is that we’re redeveloping that whole area,” Irwin said. “It will be this walkable and fresh area with this whole different look and feel with new landscaping and new concepts.”

Bebe dress ($119); True Religion jeans; Micha Design earrings ($42), Cheryl Dufault Designs black crystal bead necklace ($310), Micha Design love bracelets ($44, right hand), Leslie Herbert “Lisa” ring ($180, left hand), Bora Labrador ring ($190, left hand), all at Club Tattoo; London Roundabout chain necklace ($58), crystal necklace ($72), bangles ($36-$62, left hand), all at Brighton Collectibles; Call It Spring “Crilawia” shoes ($69.99)

Bebe dress ($119); True Religion jeans; Micha Design earrings ($42), Cheryl Dufault Designs black crystal bead necklace ($310), Micha Design love bracelets ($44, right hand), Leslie Herbert “Lisa” ring ($180, left hand), Bora Labrador ring ($190, left hand), all at Club Tattoo; London Roundabout chain necklace ($58), crystal necklace ($72), bangles ($36-$62, left hand), all at Brighton Collectibles; Call It Spring “Crilawia” shoes ($69.99)

H&M vest ($49.95); Desigual jacket ($169); True Religion shorts ($168); Club Tattoo Micha Design earrings ($42); Brighton Collectibles crystal bracelet ($64, right hand); Swarovski cuff ($299, left hand); Aldo bracelet ($25, right hand), ring ($12, left hand), “Briody” shoes ($80)

H&M vest ($49.95); Desigual jacket ($169); True Religion shorts ($168); Club Tattoo Micha Design earrings ($42); Brighton Collectibles crystal bracelet ($64, right hand); Swarovski cuff ($299, left hand); Aldo bracelet ($25, right hand), ring ($12, left hand), “Briody” shoes ($80)

Marciano top ($78); Guess shorts ($49); H&M pants ($19.95); Swarovski “Crown” necklace ($999), “Stardust” necklace ($99, left hand); Brighton Collectibles “Amalfi” bracelet ($56, right hand), “Neptune’s ring” bracelet ($78, right hand); leather charm bracelet ($435, right hand), bracelet ($325, right hand), all at Pandora; Club Tattoo Bora quartz ring ($278, right hand); Call It Spring “Dolina” shoes ($69.99)

Marciano top ($78); Guess shorts ($49); H&M pants ($19.95); Swarovski “Crown” necklace ($999), “Stardust” necklace ($99, left hand); Brighton Collectibles “Amalfi” bracelet ($56, right hand), “Neptune’s ring” bracelet ($78, right hand); leather charm bracelet ($435, right hand), bracelet ($325, right hand), all at Pandora; Club Tattoo Bora quartz ring ($278, right hand); Call It Spring “Dolina” shoes ($69.99)

Desigual jacket ($99); H&M sweater ($24.95), high-waisted shorts ($19.95); True Religion shorts ($168); Club Tattoo Tawapa skull necklace ($126); Swarovski necklace ($199); Brighton Collectibles “Mercer” hinged bracelet ($62), “Amalfi” bracelet ($56); Pandora rings ($30-$115), large ring ($140); Aldo “Afewiel” shoes ($90)

Desigual jacket ($99); H&M sweater ($24.95), high-waisted shorts ($19.95); True Religion shorts ($168); Club Tattoo Tawapa skull necklace ($126); Swarovski necklace ($199); Brighton Collectibles “Mercer” hinged bracelet ($62), “Amalfi” bracelet ($56); Pandora rings ($30-$115), large ring ($140); Aldo “Afewiel” shoes ($90)

H&M T-shirt ($12.95); Guess dress ($118); Micha Design earrings ($48), Deepa Gurnani spike necklace ($288), Lotta cuff ($332, right hand) “Tawapa” ring ($150), Leslie Herbert “Lisa” ring ($180), all at Club Tattoo; Brighton Collectibles Venetian Canals chain necklace ($88); Alex and Ani bracelets ($28-$68, left hand); Call It Spring “Crilawia” shoes ($69.99)

H&M T-shirt ($12.95); Guess dress ($118); Micha Design earrings ($48), Deepa Gurnani spike necklace ($288), Lotta cuff ($332, right hand) “Tawapa” ring ($150), Leslie Herbert “Lisa” ring ($180), all at Club Tattoo; Brighton Collectibles Venetian Canals chain necklace ($88); Alex and Ani bracelets ($28-$68, left hand); Call It Spring “Crilawia” shoes ($69.99)

Lucky Brand skirtall ($99), collar necklace ($45); Cecico top ($30), Julio Design Tiger Lily earrings ($42), Giani Inspirations “Ballada” heart necklace ($1,400), Rewind bracelet ($105, on right hand), Jungle Tribe spike ring ($92, right hand), all at Club Tattoo; London Roundabout chain necklace ($58), Contempo bracelet ($42), both at Brighton Collectibles; H&M fanny pack, ($14.95) Alex and Ani bracelets ($28-$68); Call It Spring “Crilawia” shoes ($69.99)

Lucky Brand skirtall ($99), collar necklace ($45); Cecico top ($30), Julio Design Tiger Lily earrings ($42), Giani Inspirations “Ballada” heart necklace ($1,400), Rewind bracelet ($105, on right hand), Jungle Tribe spike ring ($92, right hand), all at Club Tattoo; London Roundabout chain necklace ($58), Contempo bracelet ($42), both at Brighton Collectibles; H&M fanny pack, ($14.95) Alex and Ani bracelets ($28-$68); Call It Spring “Crilawia” shoes ($69.99)

H&M T-shirt ($24.95); Marciano skirt ($158); Bebe pants ($119); Swarovski “Celeste” short necklace ($799); Desigual necklace ($59); Brighton Collectibles “Mercer” hinged bracelet ($62, right hand); Lucky Brand bracelet set ($29, left hand); Aldo ring ($15, left hand); Kristen Cavallari by Chinese Laundry “Copertina” shoes ($129), at Chinese Laundry

H&M T-shirt ($24.95); Marciano skirt ($158); Bebe pants ($119); Swarovski “Celeste” short necklace ($799); Desigual necklace ($59); Brighton Collectibles “Mercer” hinged bracelet ($62, right hand); Lucky Brand bracelet set ($29, left hand); Aldo ring ($15, left hand); Kristen Cavallari by Chinese Laundry “Copertina” shoes ($129), at Chinese Laundry

French Connection dress ($328); Bebe pants ($99); H&M necklace ($12.95); Micha Design earrings ($48), bracelet ($44, right hand), Silver Luthier ring ($185, right hand), Rewind “Mechanics” ring ($75, left hand), all at Club Tattoo; Swarovski “Celeste” cuff ($499, left hand); “Nicks” cuff ($78, right hand), Demi-Lune Contempo bracelet ($42, right hand), “Versailles Apollo” bangle ($88, left hand), Loren bangle ($36, left hand), all at Brighton Collectibles; Call It Spring “Yilla” shoes ($39.99)

French Connection dress ($328); Bebe pants ($99); H&M necklace ($12.95); Micha Design earrings ($48), bracelet ($44, right hand), Silver Luthier ring ($185, right hand), Rewind “Mechanics” ring ($75, left hand), all at Club Tattoo; Swarovski “Celeste” cuff ($499, left hand); “Nicks” cuff ($78, right hand), Demi-Lune Contempo bracelet ($42, right hand), “Versailles Apollo” bangle ($88, left hand), Loren bangle ($36, left hand), all at Brighton Collectibles; Call It Spring “Yilla” shoes ($39.99)

Marciano dress ($198); Lucky Brand jacket ($399); Brighton Collectibles “Versailles Dauphin” bracelet ($88, right hand); Club Tattoo Julio Design Tiger Lily earrings ($42); Swarovski “City” necklace ($899); Pandora charm bracelets ($475-$970); Aldo bracelet ($25, right hand), “Afewiel” shoes ($90)

Marciano dress ($198); Lucky Brand jacket ($399); Brighton Collectibles “Versailles Dauphin” bracelet ($88, right hand); Club Tattoo Julio Design Tiger Lily earrings ($42); Swarovski “City” necklace ($899); Pandora charm bracelets ($475-$970); Aldo bracelet ($25, right hand), “Afewiel” shoes ($90)

H&M jacket ($59.95); Guess top ($49); Marciano skirt ($138); Venetian Canals large chain necklace ($88), London Roundabout small chain necklace ($58), “Versailles Dauphin” bracelet ($88, right hand), “Mercer” hinged bracelet ($62, right hand), all at Brighton Collectibles; Lucky Brand collar ($45); Jungle Tribe spike ring ($92, right hand), Deepa Gurnani cuff ($225, left hand), Leslie Herbert “Lisa” ring ($180, left hand), all at Club Tattoo; Pandora ring ($95, left hand); Kristen Cavallari by Chinese Laundry “Copertina” shoes ($129), at Chinese Laundry

H&M jacket ($59.95); Guess top ($49); Marciano skirt ($138); Venetian Canals large chain necklace ($88), London Roundabout small chain necklace ($58), “Versailles Dauphin” bracelet ($88, right hand), “Mercer” hinged bracelet ($62, right hand), all at Brighton Collectibles; Lucky Brand collar ($45); Jungle Tribe spike ring ($92, right hand), Deepa Gurnani cuff ($225, left hand), Leslie Herbert “Lisa” ring ($180, left hand), all at Club Tattoo; Pandora ring ($95, left hand); Kristen Cavallari by Chinese Laundry “Copertina” shoes ($129), at Chinese Laundry