Tom’s Urban takes you on a culinary journey
Now celebrating its first year in Las Vegas, Tom’s Urban has managed to stand out among the Strip’s diverse offerings. The next-generation restaurant is sure to make any diner happy with a menu that stretches from street food to international fare, and a truly flexible schedule. Breakfast at 8 a.m.? Not a problem. A scrumptious cocktail at 3 a.m.? Yeah, they can do that, too. And in between, you get to enjoy some of the best people-watching views in town. It’s all courtesy of Tom Ryan, the chief concept officer behind the eponymous restaurant that now has three locations, with a fourth planned at Mohegan Sun in Connecticut.
“We think that there’s a great opportunity for somebody to reinvent places for next-generational customers to go and have a good time,” says Ryan, who’s also the man behind well-known brand Smashburger, found from Massachusetts to California and in five countries. “We want to be the first, next or last part of a great night out,” he says, adding that a stop at Tom’s Urban should be part of a string of events.
Breakfast might mean Urban Pop Tarts, homemade takes on the classic; filet mignon Benedicts; Treehugger Benedicts; salted caramel skillet French toast or vegetarian lemon-poppyseed-blueberry pancakes. World fare includes ginger chicken pot stickers, urban street tacos with butter-poached lobster and shrimp or housemade pork belly, Xiangxiang crispy duck wings or a carnitas Cuban sandwich. Diners can even order those pot stickers on a salad. Sweet potato fries, trendy crispy Brussels sprouts, cheddar polenta grits, a mini mac and cheese pot and fried dill pickles all come as sides. Sliders make the rounds, with everything from prime rib to shrimp and lobster.
“Let’s not do normal food,” Ryan says of his approach to the menu. “Let’s do it in a way that’s not pedestrian.”
That includes the slopper, part burger, part Southwestern dish with its pork green chili topped with queso fresco. Messy, indeed, but a memorable meal. Guests can even combine dessert and cocktails with a spiked shake in flavors such as the Fireball cinnamon, Kraken spiced rum salted caramel or Patron XO coffee. That long happy hour from 4 to 7 p.m. weekdays and from 11 p.m. until the lights go out Sundays through Thursdays brings $5 drinks such as Tom’s backyard lemonade, Moscow mules and margaritas, $5 bites and bottomless mimosas.
Ryan’s background as a food scientist and brand developer helped him “write the next chapter” at brands such as McDonald’s and Pizza Hut. One thing his experience taught him is that each Tom’s Urban has to be a completely different experience. So even if a guest has been to the original in Denver or the second in downtown Los Angeles, he or she will find about two-thirds of the menu is different. The patio at the front of the resort has been a huge draw in Las Vegas. Even during inclement weather, they’re the first seats filled.
“We’re constantly learning more how to optimize the consumer experience,” Ryan says.
New York-New York, 8 a.m.-1 a.m. Sun.-Thurs., 8 a.m.-3 a.m. Fri.-Sat. 702.740.6766