The new—and ever-expanding—immersive entertainment district known as Area15 is a playground for the mind and body. It’s art come alive. It’s delicious food and drink. It’s where grown-ups can be kids again and kids can have some fun with the adults.

“The whole idea is we’ve created an ecosystem for excitement, art, creativity, but also for events and experiences,” says founder and CEO Winston Fisher. “Everything in (Area15) was curated and picked—this was curated to find best-in-class experiences, and it’s exciting to create something truly unique and creative. What I’m most proud of is the unabashed creativity.”

Guests to Area15 have multiple floors and multiple destinations to explore—from art installations and experiences to immersive rides, virtual-reality trips, retail shops, arcade and interactive games. 

The district’s biggest tenant, spread over 52,000 square feet, is Omega Mart from popular artist-collective Meow Wolf. This strange supermarket experience is sensory overload and encourages guests to discover the story behind its existence while at the same time exploring the space through sight, sound and touch.

3215 S. Rancho Drive, area15.com

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