Photo by: Christopher DeVargas for Meow Wolf
Sure, you can wander through Omega Mart, Meow Wolf’s 52,000-square-foot multiverse, solo, and plenty do. But watch the crowd for five minutes and you’ll notice something: The best moments happen when people bring witnesses.
It starts at the entrance, where groups huddle around product displays, reading labels aloud: “Emergency Clams—for when regular clams just won’t cut it.” Someone grabs the Cage Free Toes sliders, someone else finds Dr. Supervisor energy drink, and suddenly everyone’s hunting for the weirdest item on the shelves. The competition is on.
Then someone opens that freezer door marked “Don’t Forget Yourself,” crawls through to the other side, and turns back with that look, the one that says, “You’ve got to see this!”
What makes Omega Mart work as a group experience is its choose-your-own-adventure vibe. There’s no guided tour, no suggested route, no “start here” signs beyond the grocery store entrance. Groups immediately splinter into competing exploration strategies. The planners want to solve the Dramcorp mystery systematically, collecting clues like they’re auditing a corporate crime scene. The photographers need the perfect shot in every neon-lit hallway. The experientialists just want to touch everything.
Photo by: Christopher DeVargas for Meow Wolf
Parents with kids in tow navigate differently than college friends on a weekend trip, who move differently than couples on date night. The kids want the slides and the climbing walls. The college crew gravitates toward the hidden bar Datamosh, where Happle Juice flows and bartenders mix otherworldly cocktails. The date-nighters linger in installations like Claudia Bueno’s “Pulse,” where countless line drawings animate across 60 glass panels, the kind of mesmerizing art that gives you an excuse to stand close.
Solo explorers move at their own pace, which has advantages. You can spend 20 minutes decoding computer terminals in Dramcorp headquarters without someone complaining they’re bored. But you also miss the moment when your friend discovers the Micro-Breakroom employee training video, then finds the Micro-Micro-Breakroom behind it, then emerges victorious, yakking about the Daikon Pals like they’re now the expert on Dramcorp’s darkest secrets.
Dramcorp’s mystery practically demands collaboration. Piecing together the disappearance of Omega Mart employees through scattered documents and cryptic voicemails works better when someone remembers the detail you forgot. Groups develop theories, debate corporate conspiracies, argue about which dimension connects to which.
Photo by: Christopher DeVargas for Meow Wolf
Watch couples navigate Omega Mart and you’ll spot two distinct approaches: The “we’re staying together” pairs who move as a unit, pointing out discoveries, versus the “meet you back here in an hour” pairs who split up and reconvene with competing stories. Your relationship will tell you which one you are.
Friend groups turn Omega Mart into an unofficial scavenger hunt. Who found the weirdest installation? Who got the best photo? Who discovered a secret room nobody else found? There’s plenty of bragging rights to go around here, fueled by the fact that Omega Mart’s 60-plus rooms and portals guarantee everyone sees something different.
Whether you’re dragging surly teenagers, treating out-of-town friends or convincing your partner that yes, a grocery store is absolutely worth the price of admission, Omega Mart delivers. It’s the most fun you’ll have since before the smartphone hijacked your attention span, guaranteed.
3215 S. Rancho Drive. meow.wf/lvm
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