Sometimes a person just knows what type of career they want, and they make it happen. Cindy Wix Ingling, general manager for Hershey’s Chocolate World, is that type of person.

“I was always interested in destination retail. One of my first jobs was working at the West Point Museum. That was my first taste of it,” said Wix Ingling, who grew up in West Point, N.Y., as her father was in the army.

Wix Ingling’s first big foray into destination retail was the Walt Disney Company. “I packed up my car and moved to Orlando,” she said. “I didn’t know anyone but I wanted to go do something different.” Her interest for the field eventually turned into a passion, and Wix Ingling has gone on to work not only for Disney but for Cirque du Soleil, the Mars Corporation and M&M’s World in Las Vegas.

“One day I saw an ad for jobs at the Hershey’s World that they were in the process of building at New York-New York,” she said. “Again, the whole destination retail thing, so I applied.” Wix Ingling got hired and helped the iconic brand break ground in the summer of 2014.

Hershey's Chocolate Milkshake

Hershey's Chocolate Milkshake

“Generation after generation have grown up with the Hershey’s brand, so we get to be a place where people come to experience this brand in lots of different ways,” Wix Ingling said. “It’s more than just chocolate—we’re also a place to come and have fun and go on a journey and discover the different brands that are a part of Hershey’s.”

Hershey’s Chocolate Milkshake

Inside the retail attraction you’ll find one of the most indulgent, tempting, has-to-be-seen retail setups around, the Hershey’s Bake Shoppe. Glass cases upon cases contain all manner of fresh-baked goods, all using Hershey’s chocolate—cupcakes, cookies, cakes, brownies, candies, s’mores, chocolate-covered pretzels, popcorn and strawberries; even chocolate-dipped bacon! And then there’s the milkshake stand. Hershey’s syrup is added to the classic chocolate milkshake, but there are also flavors like Reese’s Peanut Butter, chocolate chocolate bacon, vanilla chocolate brownie and vanilla cheesecake swirl.