Billy Pierro, sales and marketing manager for Paradox Museum, is a Las Vegas guy through and through. Although not born here, he was raised here from a very young age and takes great pride in living and working in Las Vegas. “I’m such a Vegas guy,” he says. 

So much so that when he graduated from college, he immediately moved back home and began promoting the fabulous entertainment that the Strip offers. In capacities like management and sales and marketing, Pierro built his career with stints at Cirque du Soleil—helping launch shows like The Beatles LOVE. He’s worked for Hard Rock Cafe, where it broke the Guinness World Record for largest drag performance in the world; was operations manager for Madame Tussauds Las Vegas at The Venetian; and spent four years leading sales for Spiegelworld. Three months ago, he joined Paradox Museum, where he promotes “the most interactive, mind-bending museum that you’ll ever experience,” Pierro says. 

Outside of work, Pierro continues his love for the city by working as an adjunct professor at the College of Southern Nevada; he’s also the president and founder of the nonprofit Sin Sity Sisters, a Las Vegas chapter of the national organization Sisters of Perpetual Indulgence. 

“I love Las Vegas,” he says. “I have two kids. What I really love is experiencing the city with them, the entertainment. ... You just don’t get this in any other city—the best food, shopping, entertainment. This city is so amazing. Nowhere else in the world are you going to get all this.”

Product: Paradox Museum retail

After your mind-bending adventure through Paradox Museum, stop by the retail store and stock up on some branded items like T-shirts and hoodies as well as coffee mugs, coasters, clocks, water bottles and home accessories. There is also a great selection of brain-teaser games, 3D puzzles and trippy tchotchkes.

Benefit: Secret photo opportunity—it’s located in the Shadow Freeze room and you need to ask staff to “unlock it.”

3767 Las Vegas Blvd S., paradoxmuseumlasvegas.com

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