Retail Therapy Q&A: Maureen Crampton
As the director of marketing and business development at The Forum Shops at Caesars Palace, Maureen Crampton has seen Las Vegas evolve into the shopper’s paradise it is today. She took time to talk to Las Vegas Magazine recently:
What are some of the trends you’ve noticed for 2018?
The Forum Shops at Caesars was again named among the most valuable and successful retail centers nationwide. Additionally, this year, I’m really excited about some of the latest fashion trends like crushed velvet, suit-like tops with wide-leg flare matching sets and vintage-style sunglasses. I’m also noticing strength in the popularity of men’s watches and in leather goods and accessories. Also, so many great new and different sizes and shapes of handbags and micro-bags too—even wooden/woven spring bags that are great for the pool, beach, brunch and vacation.
Why do you think Las Vegas has become so popular for shopping?
Las Vegas is such a great shopping destination with so much to offer. Today, there truly is no brand that is not represented. At The Forum Shops, we pride ourselves in offering an unbelievable selection and variety of specialty shops and boutiques for our guests. I think the city overall offers visitors the perfect combination of exclusive and accessible brands. The luxury shopping here at The Forum Shops in particular is indulgent. Visitors like to come shopping in Las Vegas where they can feel free to treat themselves to something really special—the perfect memento of their trip.
Tell us about some of your retailers.
We have the most dynamic mix of unique retailers. There truly is something for everyone at The Forum Shops. We were the first to bring a number of the world’s most celebrated designers to the destination. Versace, Armani, Ferragamo, Fendi, Gucci, Valentino, Zegna and more opened their first Las Vegas location at The Forum Shops. Today, many of those shops continue to be among the top stores worldwide. We have more than 50 retailers that you will only find in Las Vegas at The Forum Shops, including Chanel Fragrance, Beauty and Sunglasses, Agent Provocateur, Dior Beauty, Mulberry, Giuseppe Zanotti, Brooks Brothers, DKNY, Sandro Paris, Chrome Hearts, NARS, MCM, and Creed.
You have an exciting mix of food and beverage outlets. What are some highlights?
Our restaurant category is second to none. One of the standouts is Joe’s Seafood, Prime Steak & Stone Crab. They are not only the leader at The Forum Shops, but one of the top restaurants in the U.S. Definitely a delightful and consistent experience. We have everything here from casual dining with The Cheesecake Factory—which is a household name—to Carmine’s NYC’s Family Style Italian, with portions that are meant to be shared, to some of the finest sushi at Sushi Roku to the legendary The Palm Las Vegas and more. We are excited to soon welcome The Slanted Door out of San Francisco as well.
How would you describe your personal style?
I think my style can probably best be described as classic with a touch of personality. I love a variety of textures and fabrics—lace, velvet and soft leathers. I definitely gravitate most toward timeless pieces. I’d also say that there are certain items in my wardrobe that are go-tos—they somehow make me feel confident and strong when I am wearing them. One of my favorite things is a David Yurman piece that was given to me in recognition of a special occasion.