First it was mom-and-pop shops and boutiques. Then came the strip malls. Then big malls were all the rage. Then a little thing called the internet and online shopping dominated. Then it was back to mom-and-pop shops on Main Street. Now retail has gone gaga for making the destination so much more than just shopping. It’s about bigger, badder and more immersive, a journey to not only spend bucks on the latest threads, but to combine that purchase with dining and entertainment. The new BLVD Las Vegas is a prime example of this new trend, and it’s a stunning addition to the skyline.
“BLVD Las Vegas is a destination featuring global brands, dining options, and immersive entertainment. With 700 feet of frontage along the Strip and street-level access for pedestrians, we stand out among other retail destinations,” said Eli Gindi, founder of BLVD Las Vegas. Breaking ground in 2023, BLVD Las Vegas is nearing completion with 400,000 square feet of total retail and dining—with 75% occupancy already opened—along the Las Vegas Strip at the corner of Harmon Avenue. BLVD Las Vegas’ top floor is called The Overlook, a rooftop space of more than 110,000 square feet reserved for food and beverage and special events.
Retail
Photo by: Courtesy
The list of retailers currently open includes Puma, Adidas, Pandora, JD Sports, Lululemon, H&M, ABC Stores and Abercrombie & Fitch. Many of the brands have used BLVD Las Vegas as the location for their flagship store, and shoppers can purchase one-of-a-kind and customizable goods. There are also bonus offerings like a charms bar at Pandora, where you can build your own bracelets or necklaces, choosing from hundreds of charms. The Puma store offers customizable footwear and clothing, and partners with brands like Ferrari to bring the F1 Las Vegas racetrack alive through racing simulators that guests can drive, while Lululemon offers one-of-a-kind apparel and engravable water bottles.
Opening this year and next will be a flagship Bootbarn location for all your country western gear, Sunglass Hut and Miniso, a Chinese brand that sells some of world’s most popular and viral toys, makeup, accessories and apparel.
Food and Beverage
Photo by: Courtesy
The Overlook on the third floor is reserved strictly for food and beverage and event space. With stunning views of the Strip, the outdoor space currently hosts free wellness events including yoga and Pilates.
Bite into the delicious sourdough-based pizza at How Ya Dough’n, a brand that has become popular since opening in the owner’s garage during the pandemic. Soon-to-be-opened In-N-Out Burger will be the brand’s largest location with more than 200 seats and a terrace; and Mothership Coffee, Silverlake Ramen and a taco shop plan to open next.
Tenshou will open at the end of summer, bringing six different omakase restaurants under one roof with six Japanese master chefs manning the dining experience. Inside Tenshou, world-renowned mixologist and viral sensation Yuzo Komai, samurai bartender from Bar Centifolia in Tokyo, will open his own bar—check out his cocktail videos on socials; they’re mind-blowing!
Experiences
Photo by: Courtesy
Netflix House chose BLVD Las Vegas to open its largest location yet, with multiple levels and 100,000 square feet of immersive fun! The first floor will feature retail; the second floor is reserved for experiences that will rotate and immerse fans into the worlds of the streaming service’s most popular series. The top level, on The Overlook, will be a bar and restaurant with a terrace featuring a menu of food and beverages based on popular Netflix shows. Netflix House is set to open in summer 2027.
“Customization is a key feature across many of our stores at BLVD. Retailers like Puma, Adidas, Lululemon and Pandora offer merchandise that can only be purchased at BLVD Las Vegas, plus those items can be customized in store, allowing shoppers to leave with something one of a kind,” Gindi said. “I’ve genuinely been excited about every tenant we’ve brought to BLVD, and that’s exactly why they’re here. It’s been rewarding to collaborate with each of them and bring together an experience that truly feels unlike anything else in Las Vegas.”
3747 Las Vegas Blvd. S. blvdlasvegas.com
Feel like a true Vegas insider with the free Vegas2Go app! Discover the best of Las Vegas—right at your fingertips. From must-try restaurants and top shows to nightlife, attractions, and offers, Vegas2Go puts the city’s hottest experiences in the palm of your hand. Download for free on either the Apple Store or Google Play Store today.
