The High Roller is an attraction, a physical landmark, a giant observation wheel and a feature that literally and symbolically contributed to Las Vegas’ continuing ascension as an international city. The Strip’s overall world-class hospitality industry and the gastronomic scene has long been held in high esteem by luxury travelers and frequent visitors, but when the 550-foot observation wheel opened at the east end of The Linq Promenade in 2014, it rose taller than the London Eye, the Star of Nanchang (China) and the Singapore Flyer.

Dubai boasts the highest wheel as of October, but the High Roller has become an indelible and iconic part of Vegas’ skyline. As an experience, the 30-minute rotation is incomparable, boasting ascending views of the cityscape from mid-Strip that a hotel room window can’t provide. The comfortable pods can become a party (cocktails are allowed) for a large group, or the setting for a high-altitude wedding.

The daytime views from High Roller contrast with the neon nightscape, and the “magic hour” before sunset coveted by photographers is a good reason for new riders to plan multiple visits to the most uplifting place in Vegas. The only thing to fear is missing out.

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