Miracle Mile Shops at Planet Hollywood Resort has long been the embodiment of all-in-one when it comes to fashion, food and entertainment. Since its introduction to the Las Vegas Strip in 2007, the center has been a huge draw for guests, not only for what it offers along its indoor 1.2-mile stretch of corridors but also for its captivating façade that lights up Las Vegas Boulevard South, both day and night.
Miracle Mile Shops announced a couple of years ago that it would undergo a complete interior and exterior renovation, upgrading to a more modern, sleek and brighter look with new technological additions and artistic installations. The complete renovation—by design and construction partners Cooper Carry, Digital Kitchen, Sensory Interactive and VCC—is expected by early summer, but even now guests can immerse themselves in the new experience.
Hanging overhead throughout the corridors are beautiful lighting installations giving off artistic vibes and a cohesive flow to the mall. New LED screens add to the lighting technology and, expected later this year, the north entrance that faces Las Vegas Boulevard South will be one of the crowning achievements with a brand-new, technologically advanced LED screen spanning more than 11,000 square feet, making the main entrance of Miracle Mile Shops a visually can’t-miss experience. The mall’s other two entrances will also unveil new LED screen signage.
In an homage to its past, Miracle Mile Shops is keeping some elements of the classic Desert Passage theme. (The hotel was previously the Aladdin Hotel, and the attached mall was introduced as Desert Passage in 2000 and kept the Arabian bazaar theme until its transformation into Miracle Mile Shops.) Guests can still get glimpses of the mall’s original theme by visiting two popular sections, including one near V Theater, where an immersive projection-mapping show will be installed later this year. More than 30 projectors, along with detailed lighting, sound, video and music, will make the outside of the buildings come alive with a free show, running several times a day, that will incorporate earth’s elements of rain, ice, fire and more.
The other immersive Desert Passage atmosphere is located where the long-running Rain Show is installed, which also received a major upgrade. The popular attraction that allowed guests to witness an indoor rainstorm, complete with sounds of thunder and falling water, will now envelop guests into the experience, with a newly installed walkover bridge, where falling sheets of water will make for the perfect Instagram spot.
In addition to the free attractions and V Theater’s and Saxe Theater’s ongoing residency shows, Miracle Mile Shops entertainment offerings include the newly rebranded Bakkt Theater, a 7,000-seat, state-of-the-art concert venue where resident headliners like Miranda Lambert, Keith Urban and Kelly Clarkson are scheduled to perform throughout the year.
Food and beverage also abound with tons of quick-serve eateries and sit-down restaurants like Cabo Wabo Cantina, Flights, Nacho Daddy and Blondies (a perfect spot for some beer pong!). Later this year, New York import Rosa Mexicano will be opening its first location in Las Vegas. The Mexican restaurant’s space, its largest to date, will be a combination of beautiful and immersive interior design that celebrates the culture and a “made-from-scratch menu steeped in Mexican culture and tradition.” It will also house a Stripside patio, perfect for al fresco dining and people-watching.
The biggest draw is the Shops’ retail offerings, an impressive lineup of stores that house everything from accessories, shoes, and health and beauty products to fine art and collectibles, gifts, home décor, and a host of women’s and men’s fashions. If you can’t find a complete outfit at Miracle Mile Shops, you can’t find one anywhere on the Las Vegas Strip—choose from casual looks from top spots like H&M, Lucky Brand and Marshall Rousso to more trendy, fashion-forward brands like Original Penguin, GUESS, White House | Black Market, U.S. Polo Assn. and Desigual.
Now with a more modern and elevated look, along with more immersive and technologically advanced experiences, Miracle Mile Shops continues to be a big draw for a day of shopping, dining, drinking and fun—all under one roof.
Planet Hollywood Resort, 702.866.0703
Model’s dress provided by GUESS
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