If you just walked off the street into AREA15 and saw the exterior for Omega Mart, you’d immediately think, “Maybe I should get some shopping done while I’m here.” But when you step into the space, something … feels … slightly … off. Yes, the normal shelves and displays are all in place, but what’s on them make you do double and even triple takes. “Crying Onion Chips?” “Tattooed Chicken”? An energy drink called “Dr. Supervisor”?
But wait. It gets far stranger. As you open doors, climb stairs and look around corners, it becomes clear that the grocery store is just the beginning to an altered-reality journey that will take you through what seem like limitless rooms. You’ll touch, hear, feel, smell and see installations that hold clues to figuring out an elaborate puzzle.
But whether you solve it or not is beside the point. Omega Mart is all about transporting you to another reality, one where you can actually buy all the products you see offered on the shelves. Want to take a break and get a bit altered yourself? Head to the store’s speakeasy, Datamosh, pictured, where you order cocktails like the Old Fashioned Spray and Happle Juice.
3215 S. Rancho Drive. meow.wf/lvm
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