Coco Rodriguez is living proof that if you come to the U.S. and work hard, you can find success.
Born and raised in Oaxaca, Mexico, Rodriguez moved to Las Vegas in 2005. “I came to Vegas to be successful,” he says. When he landed here, he worked multiple jobs and went to school to learn English. One day a friend told him about a dishwasher position at Hofbräuhaus Las Vegas. Rodriguez passed the interview and was hired in 2007—he worked for several years as a busboy, then moved up to food runner, and, for the past three years, he’s been one of the beer hall’s top servers.
“It’s a really good place to work if you’re a hard worker,” he says. “Germans own it, and they love hard-working people, and they recognize hard-working people. I have a really good relationship with them—we’ve known each other for a really long time. I feel like I belong here.”
Rodriguez is hugely popular with guests of Hofbräuhaus, too. “People always come back,” he says. “People have a lot of fun here. My customers always say, ‘Coco, I’m going to come back. We love the place. We love the food. We love the beer. We love you. We’re gonna come back.’”
With his positive attitude and good vibes, it’s very easy to see why Rodriguez is a popular server, and why he’s found success.
“I want to prove myself. I’m always watching motivational videos and (learning) how to talk better, how to communicate better with people–I’m always trying to improve myself. If you want to be OK and you want to have a good life, you can get like three jobs in Vegas; there’s a lot of opportunity here to work hard. You can be successful here; you can get a better life. If you have the right mentality, you can do anything in Las Vegas.”
Libation: German Electric Lemonade
The beer hall offers specialty cocktails like the German Electric Lemonade with Deep Eddy vodka, Marie Brizard blue curaçao, fresh lemon sour and Hobräu original lager. However, grab yourself a stein of beer as well!
Benefit: Hofbräuhaus celebrates Oktoberfest through Oct. 31 with celebrity keg tappers, live music and specialty beer.
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