Calling the shots
Eric “ET” Tecosky was destined to work for Jack Daniel’s. “I was always a Jack drinker; it was always a part of my story,” said the Philly native. “My mom basically raised me on rock ’n’ roll and my father is all Sinatra all the time. Both those worlds meet at Jack Daniel’s." So, it’s quite the perfect fit that Tecosky is the U.S. brand ambassador for Jack Daniel’s. He’s been with the company five years, hired by the brand in L.A., where he currently lives.
Tecosky has a lengthy, successful career in the beverage industry; he started as a bartender at some of L.A.’s hottest clubs. But it was at Jones Hollywood, where Tecosky was the bar manager, that the Jack Daniel’s executives realized the potential that he had for expanding the brand. “If they needed a tasting dinner or a flight created, they asked me to do it,” he says. Now, Tecosky travels around the country educating and spreading the word about the brand. And, every other month he’s in Las Vegas putting on events and dinners that highlight Jack Daniel’s.
“Las Vegas is a great city to showcase our brand and make new friends of Jack,” he says. Taste it yourself, and it becomes obvious why Tecosky loves to not only promote the whiskey but is also a fan.
Stop by the Lobby Bar at Caesars Palace for The Chairman’s Manhattan, a blend of Jack Daniel’s Single Barrel, Carpano Antica Formula Vermouth, Dale DeGroff’s pimento bitters and brandied cherries. Taste Jack Daniel’s RYE, the brand’s newest whiskey, by ordering the Jack & Cola at Sage at Aria. The RYE is mixed with Amaro Montenegro, barrel-aged cola syrup and Cherry Bark vanilla bitters. And Petrossian Bar at Bellagio offers the Tennessee Highball, a blend of Jack Daniel’s Bellagio Single Barrel, lemon juice and orange bitters, topped off with ginger ale.