Look out, chocolate lovers, the Las Vegas Strip has a new sweet spot filled with virtually every star in the Hershey’s universe. The brand new Hershey’s Chocolate World, located right in front of New York-New York on its new esplanade next to the replica of the Brooklyn Bridge, wraps itself up in sweet memories of the candy maker’s iconic brands.

At 13,000 square feet and spread across two levels, it’s easy to spot this sugar heaven. Outside, a 24-foot-wide, 74-foot-high replica of a Hershey’s milk chocolate bar decorates the façade, which includes an 18-foot Reese’s Peanut Butter Cup that lights up and eight jaunty Hershey’s Kisses. Still can’t find it? Look for the 38-foot-wide, 10-foot-tall Hershey’s milk chocolate bar sign made of LED bulbs.

Inside, more than 800 different candies and chocolates await, with so many different ways to experience them. Head over to the Hershey’s Kisses Chocolates Flavor Wall for an assortment of the Kisses candies that can be mixed and matched. Pose for a photo and have it printed on a wrapper decked out in the Vegas skyline, a great souvenir, or star in your own commercial with Reese’s Peanut Butter Cups in an interactive experience.

In the middle of the first floor sits a sweet shop with fudge, s’mores, giant cupcakes, Hershey’s brownies, giant cookies, cinnamon rolls, chocolate-drizzled popcorn, chocolate-dipped strawberries and more. Local bakeries such as Freed’s, Chin Chin at New York-New York and Trannon Culinary create these baked goods to fill up the cases daily. Even the s’mores feature homemade graham crackers and massive marshmallows flame-kissed as they are served.

Upstairs, find a wall of Jolly Ranchers, 30 square feet of bright colors and fruit flavors. From top to bottom, find T-shirts, pillows wrapped in candy brands, headphones and knickknacks galore, all showcasing the many brands the company is known for. For the hard-to-buy-for, try the 5-pound Hershey’s chocolate bar, coming in at about the size of a side table and clocking in at $44.99. Quite a sweet impression.

Those who just want to look at works of art can find a sculpture of the Statue of Liberty made from 800 pounds of Hershey’s milk chocolate and a replica of the Empire State Building made from 1,800 Hershey’s milk chocolate bars.

New York-New York 9 a.m.-11 p.m. daily. 702.740.6969